https://hockneymarketing.com hockney Thu, 14 Sep 2023 05:13:41 +0000 https://hockneymarketing.com en https://hockneymarketing.com/Juni Mon, 04 Sep 2023 17:10:05 +0000 hockney https://hockneymarketing.com/Juni CONVERSION OPTIMIZED EMAIL MARKETING How Juni doubled open and click through rates with Hockney Marketing to increase signups <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/00179afae35e22486c9cef4ced3966703999a4c765079ff1973a192422a885ec/juni_logo_preview.png" data-mid="189746536" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/00179afae35e22486c9cef4ced3966703999a4c765079ff1973a192422a885ec/juni_logo_preview.png" /> AT A GLANCE Opportunities Increase signups with conversion copywritingEngage new leadsDeepen understanding of customer voice Results Increase in Welcome Email OR from 20% to 47%Increase in Welcome Email CTR from 1.3% to 6%Increased OR by 5 percentage points on all emailsMinimal increase in workloads of Marketing &amp; Customer Engagement teams OBJECTIVES Increase conversion from website visit to signup through effective copywriting. SOLUTIONS We ran qualitative and quantitative product marketing research pinpointing how to tighten Juni’s signup funnel. Then we combined customer voice, internal strategy, and brand guidelines to craft high converting copy at key points in Juni's customer lifecycle. After launch, we iterated on this sequence with the Juni team making consistent wins toward core KPIs. BENEFITS Increased open &amp; click-through rates Welcome Email OR increased from 20% to 47% and Welcome Email CTR increased from 1.3% to 6%, more than doubling the welcome email’s ability to successfully connect with the customer. We increased open rates 5 percentage points on all emails in the sequence and increased click through in parallel. Tested strategic signup CTAs Juni tested various signup funnels (phone calls, consultations, and language around them) discovering a call to action (CTA) most likely to engage customers in the emails we created and beyond. A reliable copywriting resource Juni benefited from having a single, consistent copywriter across the business with a coherent understanding of internal systems &amp; communication, messaging, and the product itself. This consistent work made it possible to weigh in on their holistic email marketing needs and continue to grow their strategy for converting leads to signups. https://hockneymarketing.com/Privacy Thu, 14 Sep 2023 05:13:41 +0000 hockney https://hockneymarketing.com/Privacy SMS/MMS MOBILE MESSAGING MARKETING PROGRAM Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system. We respect your privacy. We will only use information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes, but is not limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages.&nbsp; WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY. Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect Our rights or property. When you complete forms online or otherwise provide Us information in connection with the Program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the Program and pursue any appropriate legal remedies. California Civil Code Section 1798.83 permits Users of the Program that are California residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes.&nbsp; To make such a request, please contact us at the following address: Hockney Marketing 52 President St #33G Brooklyn, NY 11231 ashleyhockney@gmail.com This Privacy Policy is strictly limited to the Program and has no effect on any other privacy policy(ies) that may govern the relationship between you and Us in other contexts. https://hockneymarketing.com/A-Running-List-of-Newsletter-we-actually-read Wed, 13 Sep 2023 16:36:10 +0000 hockney https://hockneymarketing.com/A-Running-List-of-Newsletter-we-actually-read A running list of newsletters we actually readUpdated: Jun 27, 2022 As a marketer, I love emails. As a person, I hate them. Like really hate them. Like "I don't care about points, deals, or your wedding invitation, I don't check my email, you can text me" hate them. So what gives? How do these two ideas coexist? While my inbox might be at 1,356, there are a small handful of exceptions to my Batch Delete rule. I religiously open the first email that a company sends me after I sign up, and the newsletters below. Why? Because the content deserves my attention. The first email confirms what I've signed up for, tells me how to use a product, gives away that discount code, and the content tells me if I'm going to unsubscribe. The newsletters I continually open are just plain good.&nbsp; It's that simple.&nbsp;I open the content that I care about. The kind that's valuable and worth seeing. And that's the same bar I use as an email marketer. If I wouldn't read it, I don't write it. You've got to be the exception to your audience's rule. With that in mind, we curated a list of nice newsletters and broke down what makes them interesting to us. This is a study in creating good email content and a guide I use as I work with my clients on their conversion and email marketing goals. Example 1: AngelList We love the AngelList newsletter because it very quickly gives us the start-up and industry news we need. It’s our shortcut to having to read 5-10 other newsletters and/or surf tech communities. Not only is this newsletter useful, but the tone is decidedly “unstuffy professional.” So are we. Skimmable. Useful. Enjoyable. It feels like the gold standard in smart content. What it says about the brand: This newsletter positions AngelList as leaders in the startup and funding space. All content pushes forward the idea that if you want to know who is raising and hiring (and who will be), you seek AngelList. Here’s how the newsletter is formatted: Subject line: AI in the Art world (topic focused)Section 1: Content: Newsworthy info, companies, job postings that relate to the subjectSection 2: Job posting highlightsSection 3: Startup spotlightSection 4: Funding and acquisitions/General business news<img src="https://static.wixstatic.com/media/0f60b8_8310502b012946a8b0d9c0dc59201b41~mv2.png/v1/fill/w_816,h_3730,al_c,q_95,enc_auto/0f60b8_8310502b012946a8b0d9c0dc59201b41~mv2.png">Example 2: ElleVest Five years ago when I left the 9-5 to start consulting, the ElleVest newsletter featured a video of Sallie Krawcheck suggesting you make your current company your first client. That advice kick-started our consultancy and was utterly, and financially, life-changing. That’s why we stay subscribed to ElleVest. The content is damn good and valuable. Chock full of opinioned essays &amp; blurbs, links to webinars, and great resources, it’s a newsletter too good to ignore. What it says about the brand: This newsletter positions ElleVest as a brand you can trust for their intelligence and like-minded opinions. Targeting women with a distinctly opinionated POV on current topics, What the Elle proves to subscribers they’re here for women looking to invest. Here’s how the newsletter is formatted: Subject: Everything feels heavy (topic focused)Section 1: Letter from the CEO re:what's got everyone feeling heavy with links to articles to back it upSection 2: Sharing recent, subject-relevant Ellevest contentSection 3: On-topic tweet to keep things 'light'Section 4: Social proof that promotes Ellevest contentSection 5: Weekly digest with links<img src="https://static.wixstatic.com/media/0f60b8_bb8290567b5d4eeca19c0a09bbd3990c~mv2.png/v1/fill/w_814,h_4340,al_c,q_95,enc_auto/0f60b8_bb8290567b5d4eeca19c0a09bbd3990c~mv2.png">Example 3:Exponential View Sometimes, you need to zoom out of the day-to-day to understand how global and market forces are changing the landscape of your world and work. Exponential View (quite aptly named) does just that. We read this newsletter as life-long learners and thinkers. We’re happy to stop skimming if you can teach us or show us something worth thinking about. What it says about the brand: Exponential View IS the brand. It’s the bedrock of founder Azeem Azhar’s brand, thought-leadership, and career as an author (or at least that’s how he labels himself on LinkedIn). Yes, we read his book, too. Here’s how the newsletter is formatted: Subject: Collective Intelligence (topic focused)Section 1: Intro letter from the author, AzeemSection 2: Sponsor placement (in same voice as newsletter)Section 3: Summary of what's covered / whySection 4: Essay on this issue's topic broken into sections with a visual and a How-To sectionSection 5: Updates from readers sharing their own work/successes<img src="https://static.wixstatic.com/media/0f60b8_9ce2614214e842bbadf92b73e6a67280~mv2.png/v1/fill/w_795,h_10180,al_c,q_95,enc_auto/0f60b8_9ce2614214e842bbadf92b73e6a67280~mv2.png">Example 4: Ann Friedman The Ann Friedman newsletter delivers an earnest, relatable read rooted in good writing. It’s a look inside the mind of a cultural-thought leader that makes you feel like part of her inner circle, benefitting from her recommendations for articles, shows, and music she’s currently enjoying. A constant source for news and new ways of thinking, this weekly newsletter is a casual, humorous read that does an exceptional job of leading you to more of her content and integrating ads seamlessly using the author’s own voice. When the news gets too dark to constantly keep up, we stop refreshing the NYTimes and simply read what Ann curates for us once a week. What it says about the brand: The Ann Friedman Weekly was how I came to know Ann Friedman and her role in the cultural zeitgeist as a trustworthy, researched, and sharp-as-hell journalist, podcaster, and author. There’s no way you can read this dispatch and not trust and seek’s Ann’s POV on news today. Here’s how the newsletter is formatted: Subject: A slug's life (funny x topic focused)Section 1: Summary: An intro about slugsSection 2: Content: The week's digest via a readable paragraph with dozens of hyperlinks to the week’s best thinkpieces Section 3: Visual content: A funny, humorous, image. A pie chart about Summer games. Available only to paying subscribers (which we are!). Worth it. Support writers!Section 4: GifspirationSection 5: Contributor contentSection 6: Paid ads (that don't break voice!<img src="https://static.wixstatic.com/media/0f60b8_1197f3a1f0f3437eba88b4fb00ed6c60~mv2.png/v1/fill/w_677,h_5417,al_c,q_95,enc_auto/0f60b8_1197f3a1f0f3437eba88b4fb00ed6c60~mv2.png">Example 5: Alicia Kennedy A deeper dive into one of the many ways we like to spend our time outside of writing and marketing, this weekly newsletter explores food in a way that brings us beyond our own tables and explores the history and culture of the way we eat as well as its political implications. It balances well-researched, impeccable writing with a personal, human perspective and offers additional content that builds on the brand with podcasts, recipes, and additional readings. Alicia’s format, style, and intelligence is something any company could learn from. What it says about the brand: Alicia Kennedy’s newsletter shows you exactly what you’ll get from all the projects she works on–a thoughtful and important dive into a food or food-adjacent subject that will leave you wanting more. Here’s how the newsletter is formatted: Subject: Topic (Oyster Culture)Section 1: An essay about the timely topic + multiple references that add credibility (history of oysters and her connection to them)Section 2: Her Content: Links and info on her podcast, as well as this week's paid subscriber contentSection 3: Images (of oysters in her life)Section 4: What she's been up to--recently published work, what she's reading, what she's cooking<img src="https://static.wixstatic.com/media/0f60b8_9b2858dc653f47e6bcb147cf79b8cf91~mv2.png/v1/fill/w_583,h_5329,al_c,q_95,enc_auto/0f60b8_9b2858dc653f47e6bcb147cf79b8cf91~mv2.png">Example 6:EdSurge With a passion for education we’ve become edtech specialists, and this newsletter keeps us up to date on the latest in this corner of the world. Sharing their own heavily researched, newsworthy articles, briefs, and podcasts, EdSurge delivers serious but skimmable content that promises to leave you feeling fully informed each and every week. What it says about the brand: This newsletter makes it clear that EdSurge is a go-to when it comes to news and insights into the world of education. The content makes sure you know that they’re an expert on all things related to education news. Here’s how the newsletter is formatted: Subject: For-profit CollegesSection 1: SponsorSection 2: Reporting on newsworthy subjectSection 3: Other current newsSection 4: Columnist cornerSection 5: Recent podcast infoSection 6: Sponsored webinarsSection 7: Additional content (quote that summarizes a recent article, archived content that relates, quick news-y article links, relevant and light hearted tweet)Section 8: Job and event postings<img src="https://static.wixstatic.com/media/0f60b8_f75a3a200c3a48fa87005cc4a330a3bc~mv2.png/v1/fill/w_808,h_5171,al_c,q_95,enc_auto/0f60b8_f75a3a200c3a48fa87005cc4a330a3bc~mv2.png"> https://hockneymarketing.com/Work Sat, 09 Sep 2023 03:49:57 +0000 hockney https://hockneymarketing.com/Work See how our work impacted our clients’ business:&nbsp; Case Study <img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/194884ece624dba128f31926408dd84103af39932f2f3741a6773e779b1ababc/juni_logo_preview.png" data-mid="191058328" border="0" data-scale="75" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/194884ece624dba128f31926408dd84103af39932f2f3741a6773e779b1ababc/juni_logo_preview.png" />How we worked with Juni and doubled open and clickthrough rates to increase signups. Work with usWant to learn more about the work we can do for you? Book &nbsp;time with Ashley https://hockneymarketing.com/Blog Thu, 31 Aug 2023 16:45:31 +0000 hockney https://hockneymarketing.com/Blog This is where we discuss marketing, growth, startups, and how to talk about your product.&nbsp; View my writing here︎︎︎&nbsp; How &amp; Why To Run Customer Interviews + [Free Downloadable]Aug 31, 2022 Copy my Interview Questions.Find the template here A Running List of Newsletters we Actually ReadJun 8, 2022As a marketer, I love emails. &nbsp;As a person, I hate them. Like really hate them. <img width="908" height="682" width_o="908" height_o="682" data-src="https://freight.cargo.site/t/original/i/86bb654a8371a0595b50adc1977922a8f3defad5190810c6cef5d89579698771/hands.png" data-mid="191058859" border="0" data-scale="83" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/908/i/86bb654a8371a0595b50adc1977922a8f3defad5190810c6cef5d89579698771/hands.png" /> Work with usWant to learn more about the work we can do for you? Book &nbsp;time with Ashley https://hockneymarketing.com/About Mon, 04 Sep 2023 17:10:03 +0000 hockney https://hockneymarketing.com/About Hockney Marketing is a micro agency.︎&nbsp; We help startups hit the 1 million - 10 million in MRR mark. Forget pouring money into paid. Until you have a funnel that converts, nothing else works. We’ll analyze your customers, optimize your content (landing pages, emails, UX copy), and monitor results&nbsp;infinitely. Our Team <img width="800" height="738" width_o="800" height_o="738" data-src="https://freight.cargo.site/t/original/i/ecd1d635fcc40ed953fc9569efe8a839478d0845273015c1a6f53dc1d5de401e/hockney.png" data-mid="191058054" border="0" data-scale="10" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/800/i/ecd1d635fcc40ed953fc9569efe8a839478d0845273015c1a6f53dc1d5de401e/hockney.png" /> Ashley Hockney Founder and principal consultant She’s been a part of the teams at Teachable, Zapier, and Codecademy before focusing on revenue as the Marketing Director at Buffer. As a consultant she’s helped teams like Major League Hacking, Plaid, and Mixpanel. <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/f5948bbeca6fe1c22c04ce48af5aafeef0792aaa0495b3adfa4172154282f3a7/1523282470518.jpeg" data-mid="191058069" border="0" data-scale="11" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/400/i/f5948bbeca6fe1c22c04ce48af5aafeef0792aaa0495b3adfa4172154282f3a7/1523282470518.jpeg" /> Sam Hackerson Conversion copywriter Sam is a conversion copywriter crafting data-driven, on-brand copy for websites, emails, ads, blog posts, and more. She worked in marketing and outreach roles for the past ten years notably with Julian Casablancas at Cult Records, in promotion for ShineOn, and as the NYC brand manager for Graft Cider. <img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/6476aa6501c97a033e8a085c758665ccdf7302bd43f9777c48fe17f1b3069e54/unnamed.jpg" data-mid="191058121" border="0" data-scale="10" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/900/i/6476aa6501c97a033e8a085c758665ccdf7302bd43f9777c48fe17f1b3069e54/unnamed.jpg" /> Ashly Bauserman Finance Ashley is a financial consultant specializing in financial planning, bookkeeping, payroll, and taxes. Ashly has a deep passion for numbers, Quickbooks, and Excel. Software ate the world. Now what? In 2013 I joined a small startup of 7 people inside of WeWork Labs. Marketers weren't on AngelList yet, and the consultants were still in FiDi. Each day we showed up and asked: how do we help our customers? It didn't matter if it was "product," "marketing," or "customer support." We created what people needed. Sleeves rolled up, I took this grassroots approach with me to places like Zapier, Codecademy and Buffer. I watched as coworkers talked less about open source and more about what FAANG company our next recruit was from. The dot.coms got snatched and “growth marketing" became handing money over to Zuck. IMHO, it hasn't created better businesses. Growth, when you follow the models down to the people behind each data point, is really about whether or not you made something people like. The same holds true for marketing. Would I want to read it? Do I want it in my inbox? Would I bookmark that webpage? That's our bar.&nbsp; Our clients are founders and marketing leads building products that solve real pain points. And their marketing should, too. We'll hit your goals, create emails people read, and craft website copy that makes your customers go, "That's it!" We'll turn that high-level strategy into clickable, bookmarkable, good stuff on the internet. Because startup marketing deserves better, it deserves things people actually like. And that works. Come say hello. Thanks, Ashley Hockney Founder &amp; Principal Consultant Our Values💿️ &nbsp;How we work is how we live. 💿️ We value care. 💿️ The best marketing is good work. 💿️ Creativity and free space are essential. 💿️ We strive to create access. 💿️ We will be bold. 💿️ Don't take it all too seriously. Work with us Want to learn more about the work we can do for you? Book &nbsp;time with Ashley https://hockneymarketing.com/Landing Fri, 08 Sep 2023 05:01:07 +0000 hockney https://hockneymarketing.com/Landing Startups grow faster with better marketing.︎ For the last 5 years, leaders have worked with us on GTM planning, messaging, websites, emails, and marketing strategy that actually grows their business. Get in touch ︎ <img width="425" height="400" width_o="425" height_o="400" data-src="https://freight.cargo.site/t/original/i/11573b64721d192912523ca47537393b5060903261e12240a4f59d48f2672377/Hero-Image.png" data-mid="236933354" border="0" src="https://freight.cargo.site/w/425/i/11573b64721d192912523ca47537393b5060903261e12240a4f59d48f2672377/Hero-Image.png" /> Ashley Hockney Founder &amp; Principal Consultant Former Director of Marketing at Buffer. Previously Zapier, Codecademy. <img width="2230" height="2178" width_o="2230" height_o="2178" data-src="https://freight.cargo.site/t/original/i/38090d8455d81a1514a9198f5a39583578fd5aade68f0ad1c581d4952da6b3d3/learnmore.png" data-mid="190251101" border="0" data-scale="10" data-no-zoom data-icon-mode src="https://freight.cargo.site/w/1000/i/38090d8455d81a1514a9198f5a39583578fd5aade68f0ad1c581d4952da6b3d3/learnmore.png" /> https://hockneymarketing.com/Logos Mon, 04 Sep 2023 17:10:04 +0000 hockney https://hockneymarketing.com/Logos wWhoho Trusted by: <img width="3300" height="1200" width_o="3300" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ee0eb808928568e41fb9987300b9f7cff8e0d989e5ef398fccc1182d20d5dce1/weblogo3.png" data-mid="189749310" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ee0eb808928568e41fb9987300b9f7cff8e0d989e5ef398fccc1182d20d5dce1/weblogo3.png" /> <img width="3300" height="1200" width_o="3300" height_o="1200" data-src="https://freight.cargo.site/t/original/i/45ab17fca6e32818c4af3879a368fc8e92e549faa97e218735a1381e5c1ec28e/weblogo2.png" data-mid="189749309" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/45ab17fca6e32818c4af3879a368fc8e92e549faa97e218735a1381e5c1ec28e/weblogo2.png" /> <img width="3300" height="1200" width_o="3300" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c349972579bb5d09d777787db67937c554d31eeb96228c654ee0e782e5db4aca/weblogo6.png" data-mid="189749275" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c349972579bb5d09d777787db67937c554d31eeb96228c654ee0e782e5db4aca/weblogo6.png" /> <img width="3300" height="1200" width_o="3300" height_o="1200" data-src="https://freight.cargo.site/t/original/i/66491fcd94108a551233b8e82f34c966a497943e8e4156336400b2b94e2e0f2e/weblogo5.png" data-mid="189749303" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/66491fcd94108a551233b8e82f34c966a497943e8e4156336400b2b94e2e0f2e/weblogo5.png" /> <img width="792" height="360" width_o="792" height_o="360" data-src="https://freight.cargo.site/t/original/i/84a2321ee3c1f6be7442b927d073aee740762e03e427b6bc3582d01c6232a22c/weblogo12.png" data-mid="190107509" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/792/i/84a2321ee3c1f6be7442b927d073aee740762e03e427b6bc3582d01c6232a22c/weblogo12.png" /> <img width="3300" height="1200" width_o="3300" height_o="1200" data-src="https://freight.cargo.site/t/original/i/05744027d90bceebcc11e2f292bbf656bc5551e95d31be9739c414e8cf83802f/weblogo4.png" data-mid="189749306" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/05744027d90bceebcc11e2f292bbf656bc5551e95d31be9739c414e8cf83802f/weblogo4.png" /> <img width="792" height="288" width_o="792" height_o="288" data-src="https://freight.cargo.site/t/original/i/b9550f053df126c1ee35e6d67b3514373399326274a6cdcd7bb305bb043099bc/ecpo.png" data-mid="190107476" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/792/i/b9550f053df126c1ee35e6d67b3514373399326274a6cdcd7bb305bb043099bc/ecpo.png" /> <img width="3300" height="1200" width_o="3300" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4114cf3e6cb4a11baa0531b690faa0ec0d7ea685866d55a8678241c4da7e4224/weblogo1.png" data-mid="189749308" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4114cf3e6cb4a11baa0531b690faa0ec0d7ea685866d55a8678241c4da7e4224/weblogo1.png" /> <img width="792" height="288" width_o="792" height_o="288" data-src="https://freight.cargo.site/t/original/i/6887e713a2666ec4ec6c141de2df3a9fff94789dcaa7671692fbdfaec0879ae9/maze.png" data-mid="190107507" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/792/i/6887e713a2666ec4ec6c141de2df3a9fff94789dcaa7671692fbdfaec0879ae9/maze.png" /> <img width="2012" height="676" width_o="2012" height_o="676" data-src="https://freight.cargo.site/t/original/i/1ef69e5abd48ee1e2937e2daf6b63ee4f05f632b1bdf9578175d850a3d3e29e9/image.png" data-mid="190107537" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/1ef69e5abd48ee1e2937e2daf6b63ee4f05f632b1bdf9578175d850a3d3e29e9/image.png" /> W https://hockneymarketing.com/Intro Mon, 04 Sep 2023 17:10:04 +0000 hockney https://hockneymarketing.com/Intro Smarter marketing works. Effective product marketing will scale your business. It’s strategically understanding how to talk to your customers and then delighting them at every stage of the lifecycle. When you get it right, that lift in conversion on your homepage, your welcome sequence, and in your trial experience stays higher—forever. That’s the kind of work that changes your business. I help companies craft a product-led growth strategy and then execute it. I create a bespoke project plan for your business that bridges my experience on the ground floor of multiple unicorns with the fast execution all startups need. Most consultants are afraid to do the work. Most copywriters haven’t been in the exec room. We’re different. https://hockneymarketing.com/lets-get-to-work Fri, 08 Sep 2023 05:24:50 +0000 hockney https://hockneymarketing.com/lets-get-to-work Let’s get to work. Let’s get to work.&nbsp;Let’s get to work.&nbsp;Let’s get to work.&nbsp;Let’s get to work.&nbsp;Let’s get to work.&nbsp;Let’s get to work.&nbsp;Let’s get to work. Let’s get to work.&nbsp;Let’s get to work. Let’s get to work.