Product Marketing & Copywriting
for Startups︎
I’ve helped multiple unicorns and YC companies create revenue. Get marketing strategy and world-class websites and emails that convert at scale.
Ashley Hockney
Founder & Principal Consultant
Former Director of Marketing at Buffer. Previously Zapier, Codecademy.
Smarter marketing works.
Effective product marketing will scale your business. It’s strategically understanding how to talk to your customers and then delighting them at every stage of the lifecycle. When you get it right, that lift in conversion on your homepage, your welcome sequence, and in your trial experience stays higher—forever. That’s the kind of work that changes your business.
I help companies craft a product-led growth strategy and then execute it. I create a bespoke project plan for your business that bridges my experience on the ground floor of multiple unicorns with the fast execution all startups need. Most consultants are afraid to do the work. Most copywriters haven’t been in the exec room.
Effective product marketing will scale your business. It’s strategically understanding how to talk to your customers and then delighting them at every stage of the lifecycle. When you get it right, that lift in conversion on your homepage, your welcome sequence, and in your trial experience stays higher—forever. That’s the kind of work that changes your business.
I help companies craft a product-led growth strategy and then execute it. I create a bespoke project plan for your business that bridges my experience on the ground floor of multiple unicorns with the fast execution all startups need. Most consultants are afraid to do the work. Most copywriters haven’t been in the exec room.
We’re different.
Let’s get to work. Let’s get to work. Let’s get to work. Let’s get to work. Let’s get to work. Let’s get to work. Let’s get to work. Let’s get to work. Let’s get to work. Let’s get to work. Let’s get to work.
What we do
Fractional Head of MarketingWant to hire an expert that’s grown multiple unicorns from the ground up? Let’s chat.
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Demand Generation StrategyStrategy and execution for more customers and positioning for product-market fit.
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Website copywritingLearn how to talk about your product while creating conversion-optimized landing pages.
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Email copywriting
Email strategy for your lifecycle and copy guaranteed to increase open rates and click-through.
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Email strategy for your lifecycle and copy guaranteed to increase open rates and click-through.
Conversion Optimization
In two parts, we’ll find out why you’re not converting customers and then create the collateral to fix it.
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