Certified S-Corp
Certified S-Corp
Startups grow faster with better marketing.
Startups grow faster with better marketing.
Leaders work with us on GTM planning, messaging, websites, emails, and marketing strategy that grows their business in today’s dynamic environment.
Leaders work with us on GTM planning, messaging, websites, emails, and marketing strategy that grows their business in today’s dynamic environment.
Trusted by
About
About
A functional top-of-funnel, faster.
A functional top-of-funnel, faster.
The pressure to find product-market-fit and effective marketing channels is greater than ever. Rather than copying the other guy or spending time and money on trial-and-error, take smarter, faster bets with vetted expertise.
I bring 12 years of tech experience and 7 years of consulting work with YC-backed startups to your team. Unlike other agencies or freelancers, I’ll personally manage the research and data you need for a standout strategy and then create the assets or manage your team through implementation.
The pressure to find product-market-fit and effective marketing channels is greater than ever. Rather than copying the other guy or spending time and money on trial-and-error, take smarter, faster bets with vetted expertise.
I bring 12 years of tech experience and 7 years of consulting work with YC-backed startups to your team. Unlike other agencies or freelancers, I’ll personally manage the research and data you need for a standout strategy and then create the assets or manage your team through implementation.
Services
Services
Services Built for Startups.
Services Built for Startups.
Baked into every offering is the knowledge that you need growth and revenue this quarter not next. We ship fast, build beautifully, but stay scrappy.
Baked into every offering is the knowledge that you need growth and revenue this quarter not next. We ship fast, build beautifully, but stay scrappy.
Head of Marketing Support
Hire an expert that’s grown multiple unicorns from the ground up. I can work in a fractional or temporary role and help you hire my replacement.
Positioning & Messaging
Learn how to talk about your product and get messaging that your team can use across your ads, website, scripts, and more.
Conversion Optimization
In two parts, we'll find out why you're not converting customers and then do the work to fix it.
Websites, Email, Copy
I’m a conversion copywriter and award-winning fiction writer. I enjoy building websites and emails for teams who believe good work still matters.
Head of Marketing Support
Hire an expert that’s grown multiple unicorns from the ground up. I can work in a fractional or temporary role and help you hire my replacement.
Positioning & Messaging
Learn how to talk about your product and get messaging that your team can use across your ads, website, scripts, and more.
Conversion Optimization
In two parts, we'll find out why you're not converting customers and then do the work to fix it.
Websites, Email, Copy
I’m a conversion copywriter and award-winning fiction writer. I enjoy building websites and emails for teams who believe good work still matters.
Head of Marketing Support
Hire an expert that’s grown multiple unicorns from the ground up. I can work in a fractional or temporary role and help you hire my replacement.
Positioning & Messaging
Learn how to talk about your product and get messaging that your team can use across your ads, website, scripts, and more.
Conversion Optimization
In two parts, we'll find out why you're not converting customers and then do the work to fix it.
Websites, Email, Copy
I’m a conversion copywriter and award-winning fiction writer. I enjoy building websites and emails for teams who believe good work still matters.
The Hockney Marketing Difference
The Hockney Marketing Difference
Twelve years in tech. Seven years consulting. A better bet.
Twelve years in tech. Seven years consulting. A better bet.
Good work speaks for itself. Time shows who’s worth working with. We’re proud to have worked out our side of the business so we can focus on yours.
Good work speaks for itself. Time shows who’s worth working with. We’re proud to have worked out our side of the business so we can focus on yours.
Elsewhere
Recently laid-off “freelancer”
Junior employees execute
Pie-in-the-sky “consultancy”
Missed deadlines and expectations
Marketing influencer
Elsewhere
Recently laid-off “freelancer”
Junior employees execute
Pie-in-the-sky “consultancy”
Missed deadlines and expectations
Marketing influencer
Hockney Marketing
Experienced, expert consultant
Founder creates content
SMB with skin-in-the-game
Organized, flawless operations
Busy doing work for clients
Hockney Marketing
Experienced, expert consultant
Founder creates content
SMB with skin-in-the-game
Organized, flawless operations
Busy doing work for clients
"Attention more than ever is the commodity everyone wants, but it’s so hard to do now with all the AI tools. You can put stuff out there–but how do you put the right stuff out there and capture that attention? How do you cut through all that noise?... Quality stands out. That quality is what an expert like Ashley gets you."
Arjun Mahadevan
Founder & CEO, doola
"Attention more than ever is the commodity everyone wants, but it’s so hard to do now with all the AI tools. You can put stuff out there–but how do you put the right stuff out there and capture that attention? How do you cut through all that noise?... Quality stands out. That quality is what an expert like Ashley gets you."
Arjun Mahadevan
Founder & CEO, doola
Philosophy
Philosophy
The next generation of tech is being born.
The next generation of tech is being born.
In 2013, I joined a small startup of 7 people inside of WeWork Labs. Marketers weren't on AngelList yet, and the consultants circled Wall Street. Each day we showed up and asked: How do we help our customers? It didn't matter if it was product, marketing, or growth. We created what people needed.
Tech’s changed since then, and so has marketing. Online communities have all but disappeared. Google is no longer king. Paid advertising is more expensive than ever. It’s a tough time for our industry, but I see it as the moment before the next giants break through.
Our clients ignore the fear and know that good work wins. They’re founders and marketing leads building products that solve real pain points and seeking marketing that does the same.
If this sounds like you, say hello.
In 2013, I joined a small startup of 7 people inside of WeWork Labs. Marketers weren't on AngelList yet, and the consultants circled Wall Street. Each day we showed up and asked: How do we help our customers? It didn't matter if it was product, marketing, or growth. We created what people needed.
Tech’s changed since then, and so has marketing. Online communities have all but disappeared. Google is no longer king. Paid advertising is more expensive than ever. It’s a tough time for our industry, but I see it as the moment before the next giants break through.
Our clients ignore the fear and know that good work wins. They’re founders and marketing leads building products that solve real pain points and seeking marketing that does the same.
If this sounds like you, say hello.
Ashley Hockney
Ashley Hockney
— Founder, Hockney Marketing
— Founder, Hockney Marketing
7th Hire at Teachable (IPO 2020) | First 100 employee at Zapier | 2025 PEN America Emerging Writer Workshop Member | 2022 ITP Summer Camp Alum | Commissioned text for Among the Machines exhibit
7th Hire at Teachable (IPO 2020) | First 100 employee at Zapier | 2025 PEN America Emerging Writer Workshop Member | 2022 ITP Summer Camp Alum | Commissioned text for Among the Machines exhibit
Testimonials
Testimonials
Here’s what clients say
Here’s what clients say
We work like our success is interdependent, because it is.
We work like our success is interdependent, because it is.
“The first time I saw the lead copy you wrote, I knew that this was what our emails should sound like. It was incredible that you took our minimal guidelines and crafted a whole narrative. To me, this was the moment that I knew I wanted to use your skills for all our email flows we were building out to make sure they were all coming from the same voice and had that same cohesive narrative.”
Anna Abrams
Customer Engagement, Juni
"It's hard to write good copy, but it's near impossible to find someone who will do that and back it up by interviewing customers, researching, and putting it all together for you and your team, and then (then!) teaching your team how to keep the marketing engine running."
Jon Samp
Head of Product, Expo
"The leads keep pouring in - and we're just getting started. We knew we were missing a huge market segment and had no idea how to attract them. Ash came in, did the research, taught me things about my users I didn't know before and created an onboarding funnel that has increased active users 30% while reducing operational costs."
Jamie Wittenberg
Former Product Manager, Major League Hacking
"Hockney Marketing was the expert that helped us look around the corners we didn’t know existed and avoid unforced errors. It was time savings, and it was a shortcut to growth."
Arjun Mahadevan
Founder and CEO, doola
“The first time I saw the lead copy you wrote, I knew that this was what our emails should sound like. It was incredible that you took our minimal guidelines and crafted a whole narrative. To me, this was the moment that I knew I wanted to use your skills for all our email flows we were building out to make sure they were all coming from the same voice and had that same cohesive narrative.”
Anna Abrams
Customer Engagement, Juni
"The leads keep pouring in - and we're just getting started. We knew we were missing a huge market segment and had no idea how to attract them. Ash came in, did the research, taught me things about my users I didn't know before and created an onboarding funnel that has increased active users 30% while reducing operational costs."
Jamie Wittenberg
Former Product Manager, Major League Hacking
"It's hard to write good copy, but it's near impossible to find someone who will do that and back it up by interviewing customers, researching, and putting it all together for you and your team, and then (then!) teaching your team how to keep the marketing engine running."
Jon Samp
Head of Product, Expo
"Hockney Marketing was the expert that helped us look around the corners we didn’t know existed and avoid unforced errors. It was time savings, and it was a shortcut to growth."
Arjun Mahadevan
Founder and CEO, doola
FAQ
FAQ
Frequently Ask Questions
Frequently Ask Questions
Find answers to the most common questions below. If you still have questions of your own, just get in touch.
Find answers to the most common questions below. If you still have questions of your own, just get in touch.
What’s a Micro Agency?
All the benefits of an expert, plus flexible, on-demand resources to execute fast. You'll work directly with me on strategy and day-to-day communication. When scoped, we'll build an execution plan pulling in designers and developers as needed — from my roster of vetted contractors, or your existing in-house team. This structure gives startups what they actually need: expert consulting and fast execution, without the cost of bloat.
What happens in an initial call?
All engagements start with a 30-minute goals alignment. This is a short, high-level meeting where we determine if we’re a fit in terms of project goals, timelines and budget. In step two, we’ll schedule a scoping call where we outline your bespoke project plan. At the end of this scoping call, I’ll put together a proposal for your review. Once sent, I will hold time on my calendar for 48 hours.
Can you work with my wider team?
Yes. Many engagements involve managing marketing teams or PMing growth pods, fractionally or temporarily. When we're handing off wireframes to designers or developers, I'll insist on check-in meetings to make sure the work is done right.
How does payment work?
I work on a per project basis. I do not work hourly (and you probably don't want a marketer who does.)
How are you working with AI?
Actively! AI is a powerful tool, and I use it that way in my day-to-day workflow. Expect expert, human creativity and strategic thinking backed by AI-enabled workflows that speed up everything from research to implementation.
What’s a Micro Agency?
All the benefits of an expert, plus flexible, on-demand resources to execute fast. You'll work directly with me on strategy and day-to-day communication. When scoped, we'll build an execution plan pulling in designers and developers as needed — from my roster of vetted contractors, or your existing in-house team. This structure gives startups what they actually need: expert consulting and fast execution, without the cost of bloat.
What happens in an initial call?
All engagements start with a 30-minute goals alignment. This is a short, high-level meeting where we determine if we’re a fit in terms of project goals, timelines and budget. In step two, we’ll schedule a scoping call where we outline your bespoke project plan. At the end of this scoping call, I’ll put together a proposal for your review. Once sent, I will hold time on my calendar for 48 hours.
Can you work with my wider team?
Yes. Many engagements involve managing marketing teams or PMing growth pods, fractionally or temporarily. When we're handing off wireframes to designers or developers, I'll insist on check-in meetings to make sure the work is done right.
How does payment work?
I work on a per project basis. I do not work hourly (and you probably don't want a marketer who does.)
How are you working with AI?
Actively! AI is a powerful tool, and I use it that way in my day-to-day workflow. Expect expert, human creativity and strategic thinking backed by AI-enabled workflows that speed up everything from research to implementation.
12 years in tech. 7 years consulting.
Marketing for Startups
12 years in tech. 7 years consulting.
Marketing for Startups